‘Wokeness’ is just the buzzword of the moment whose real meaning is that society is being reinvented from a meritocracy based around hard work to a theocracy for the exponents of leftist beliefs. It’s an engine that defines success in terms of its values while removing the penalty for real-world failure..
Of course, ‘wokeness’ is a huge hit. Unlike its movies.
Who’s likeliest to go ‘woke’? The lazy, the incompetent, the corrupt, the greedy, the insecure, and the powerful who want to keep a hold on power without having to honestly compete for it. Is it any wonder that the ‘wokest’ corps are huge corporations that once had a good product, but are just living off their brand and anti-competitive business model, e.g. Nike, Apple, Google, Procter & Gamble (Gillette), Disney, and the usual suspects who spend more money on diversity than on customer satisfaction?
Corporate America’s biggest ‘woke’ fans have a ‘broke’ product and no desire to do any better.
Meritocracy means that the lazy and the incompetent can’t just rest on their laurels. If people and organizations are judged by the work they do, then the elite must work harder than everyone else …
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Why bother figuring out a business model or a revenue model when you can just virtue signal?
And the appeal is just the same to the college student who doesn’t want to work hard, and instead takes a detour into identity politics studies, and discovers that it opens doors in every infiltrated field. You can study math and science, and if you fail, it doesn’t prove you’re lazy or stupid, but that math and science are racist constructs invented by dead white slave owners. Like Kamala, you can’t fail. It’s math’s failure.
Source: Sultan Knish
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